To celebrate their Dunk line anniversary, Nike Mexico issued a series of posters dedicated to the four urban tribes that represent their main customer base. I was assigned the design of the ones dedicated to the “Indie” and “Graffiti artists” tribes. The only direction from the client was to show the product and include the taglines “Be True” and “Ni claro, ni oscuro, todo lo contrario”.

The pieces were produced and placed in shop windows and official stores during the month of celebration.

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Project commissioned though Mantra (www.mantra.ws).

Roles // Graphic Design, Illustration and Concept.