Fancy Feet is high-end feline food manufacturing company, this is a fictional client.
With a wide selection of cat foods on the market, the brand should stand out. Simple and to the point, Fancy Feet positions itself as the food that would make any cat do anything to have. Develop an outbound presence that would intice cat owners to purchase Fancy Feet for their feline companions. Create the user experience for the audience and a pleasant emotional response.
A few key words as I conceptualized the direction for this ad campaign.
Worked through a variety of display options for the magazine spread and the emotions the user would feel.
Narrowed down the options and began to look at more details.