BEYOND DREAMS
BEYOND DREAMS, the 2016 Chevy Auto Show, aspires to embrace Chevrolet’s Global Message: “Turning possibilities into reality” and “Action breeds dreams.” Committed to this vision, Chevrolet has become an international leader that inspires its customers to “Find New Roads” by venturing into the unknown where possibilities are endless.
An embodiment of this vision, the auto show is conceived as a vehicle that expresses the future innovation of Chevrolet and enhances the relationship between the car and user. The interior is seen as an infinite and dreamlike field - an environment that creates an effect of suspending spectators in space. In doing so, a parabolic structure envelopes the entire space - the current and future cars on display, digital screens, and logos - reaching a total height of 8m. Reminiscent of a blanket of stars and an evening sky, the parabolic structure, lights, walls, among other devices disappear, leaving only Chevrolet and its cars and dreamlike displays left for the consumers’ attention.
The feeling of venturing into the unknown is fulfilled by the optimization of the dome structure where the meticulously designed surfaces of the dome reduce light levels and enhance the quality of sound within the space.
BEYOND DREAMS inspires customers to venture into the impossible and turn dreams into reality.
SPACE DESIGN CONCEPT
INTERACTIVE INSTALLATIONS / CONCEPTS
