Atus Design, LLC. created several design concepts for Polaroid new instant camera.
The task has been to create several design proposals, ranging from a cosmetic "face lift" for Polaroid's legendary Land Camera, one of the landmarks of design and technology , to more contempor ary camera with digital features, LCD display, red-eye reduction and other modern age features, packed into a body, that would look and feel modern, yet would convey style of well-known old camera. Prototypes of these cameras were built by Atus Design and displayed by Summit Technology, holder of Polaroid license, during annual Electronics Show in Las Vegas.