T E M A S E K

THE GREAT SINGAPORE REPLAY

B R I E F​​​​​​​
When most people think of Temasek, they think of dollars and cents, not community stewardship. Last year, only 18% of the public were aware of any Temasek community initiatives.* Temasek wanted to change all that.


I N S I G H T S ​​​​​​​
The SG music community has faced countless struggles over the years. After a boom in the 60s, new regulations muted the vibrancy of the scene, leaving people disconnected from local music.  

We saw a good opportunity for Temasek to showcase their ability to not only helping its community by providing a platform for the youth to shine, it also can help to revive the long-lost local music industry.


S O L U T I O N
Created from scratch, The Great Singapore Replay helped Temasek connect Singapore to its musical roots, give young artists a platform to shape the future of music and repositioned the brand as a community enabler. Singapore voted on the classics they wanted to hear reimagined and local musicians came together to give them a new spin. 

The campaign documented one of the biggest musical collaborations in the country’s history and ended with a concert that brought the community together to experience the reimagined songs.
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Client: Temasek
Agency: Zeno Group Singapore
Role: Creative lead, Concept, Design, Execution
Year 2017




C A S E   S T U D Y   F I L M


D R I V E   T O   C O N C E R T

T H A N K  Y O U  F O R  V I E W I N G​​​​​​​

 
Executive Creative Director: Melanie Clancy
Art Director: Wilson Foong (Creative Lead), Ze Jian
Copywriter: Dave Tai
 
Video Production: freeflow productions
Audio House: Song Zu