UMengineering Snapchat
Two social media strategists and I worked together to launch the official College of Engineering Snapchat account. I digitized our ideas and we printed promotional stickers that are regularly distributed around campus.

To go a step further, I designed geofilters, which are used to signify the locations of snapchat images. On the backend, I also developed performance tracking methods and maintained engagement data.

*My team and I presented our Snapchat methods at the 2016 CASE conference for higher education professionals.
Snappy Characters (clockwise): Robot, Pilot, Labcoat, Marching Band, Graduation, Astronaut
General North Campus geofilter including well-known landmarks
"The Dude" filter for the Duderstadt Center
Special event filter for the Engineering Graduation Ceremony
I digitized and tweaked my colleague's original concept
UMengineering Snapchat
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UMengineering Snapchat

Two colleagues and I were tasked with creating a Snapchat account for the College of Engineering.
6
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Published: