Hoowaki wanted a logo that was modern, fresh and innovative. The two water droplets in the center of the logo represent one of Hoowaki's first technologies: the ability to make surfaces hydrophobic.
Hoowaki's letterhead also features the company's trademark water droplets.
Hoowaki's business cards feature just the water droplet, rather than the full logo.
Hoowaki needed a shipping label to identify molds and samples they mailed to customers.
Hoowaki brought in extra help to layout and code their website, but still stayed true to the brand guidelines set forth in the company's standards manual.
Hoowaki is a high-tech start-up committed to offering superior functionality on extruded products. The company's ability to form micro-surfaces to replace expensive coatings, lubricants, and plasticizers
