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AGRIDOCE RESTAURANT — Fine Gastronomy
The Agridoce Restaurant & Grill has in its differential mixing the traditional home-style cooking with the sophistication of the great centers and gastronomic artists. This fine line between these reference elements are mixed when we observe the features of visual language of Brazilian Baroque and Victorian ornaments. Both styles rich in detail, flourishes and subtleties, which translate into romantic and sophisticated lines, such as Agridoce seeks to be.
The Agridoce Restaurant & Grill has in its differential mixing the traditional home-style cooking with the sophistication of the great centers and gastronomic artists. This fine line between these reference elements are mixed when we observe the features of visual language of Brazilian Baroque and Victorian ornaments. Both styles rich in detail, flourishes and subtleties, which translate into romantic and sophisticated lines, such as Agridoce seeks to be.
The project below is a restructuring of the original project, developed by Thiago Ranielli, CEO of Simpl., and seeks to revitalize the brand, correct flaws of the old identity, and add in branding strength. In this project they were created and upgraded identity elements of the brand: variants logo, letterhead, envelopes, business cards, folders, menu, sign, patterns, accessories.
See more details about this project on the website: www.simpl.studio/simpl_/agridoce/
Copyrights © Simpl. Studio. All Rights Reserved. April 2016.
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Type Construction / Grid
Based on ornaments references of baroque and Victorian, the typography was built with bases in these elements, seeking to attract the finish and sophistication of these styles. The construction of the typography was through modular elements that are repeated through the letters. Finishing with ornamental details given romanticism and sophistication of references.
Based on ornaments references of baroque and Victorian, the typography was built with bases in these elements, seeking to attract the finish and sophistication of these styles. The construction of the typography was through modular elements that are repeated through the letters. Finishing with ornamental details given romanticism and sophistication of references.
From a module in order to design the letter "o", traditionally a control character for typography design, the construction of the Agridoce Restaurant brand logo has been extended to other letters. The high-contrast design, gives nobility to brand.
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Identity elements
Following the same premise of typography, ornaments follows the stylistic reference of the Baroque and Victorianism, and complement the identity, creating an extension of the identity of the type. Based on traces of prints and ornaments of these styles, their forms were adapted to fit into one, creating an interesting and attractive visual mass, especially in stationery textures applications, fabrics, uniforms, wall paper, room props among others.
Identity elements
Following the same premise of typography, ornaments follows the stylistic reference of the Baroque and Victorianism, and complement the identity, creating an extension of the identity of the type. Based on traces of prints and ornaments of these styles, their forms were adapted to fit into one, creating an interesting and attractive visual mass, especially in stationery textures applications, fabrics, uniforms, wall paper, room props among others.
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