OLMECA BLANKO | KV DEVELOPMENT
THE BRIEF
Olmeca should get the new positioning and move from crazy parties to smart parties. Olmeca is not a shortest way to get drunk anymore. From clubs to the bars.
From salt-and-lime shots to coctails.
THE IDEA
The thrill is not where you go but the way you follow.
Don't rush to the result, enjoy the process.
The campaign is divided into 4 flights.
THE HOME PARTY KEY VISUAL to present new process of drinking Olmeca.
THE PRODUCTION KEY VISUAL to show the complicated process of Olmeca producing and fight against 'cactus vodka' image.
THE KEY VISUAL FOR TRAVEL OCCASIONS
THE MUSIC KEY VISUAL to continue playing on music territory.
Point of Sales Materials
THE GIFT BOX. The process of the party can be even more pleasant with hand-made loft bottle lamps.
THE PARTY-IN-PROCESS MACHINE
The machine that generates the recipes of cocktails and mixes with Olmeca. The best one can be printed out.
Digital
Olmeca app for cool party process
Switch off the phone - don't let anything spoil the party process.
Using simple app by Olmeca you can enjoy staying in bar at fullest.
The Olmeca app turns your phone into airplane mode
and an empty cocktail glass appears on the screen.
While your phone stays turned off Olmeca pours into the glass.
When the glass is full you can show it to the barmen and get a free Olmeca cocktail.
Agency: TBWA Russia
Client: Olmeca
Creative Director: Maxim Kolyshev
Senior Copywriter: Julia Komolikova
Senior Copywriter: Julia Komolikova
Senior Art Director: Antonina Pirogova
Senior Art Director: Tisha Golubeva
Senior Art Director: Tisha Golubeva
Designers: Leonid Galkin, Polina Krasnova, Julia Velikanova
Photographers: Evgeny Raidugin
Retoucher: Stas Brykov
Photographers: Evgeny Raidugin
Retoucher: Stas Brykov
