I joined Stonewall Kitchen as Senior Web Designer towards the end of initial design concepts, as the FSD was being wrapped up.

 

After expanding my team with a Junior Designer, I worked to extend and refine the already established design language for our new website; translate existing brand vocabularies into an integrated digital experience; direct and execute the design and art direction of all creative assets, pages, and content areas within the new framework; address visual and technical issues by collaborating with internal stakeholders and members of our digital agency, Pixel Media; refine the User Interface and overall User Experience of the website to ensure a smooth transition for customers; and helped to prioritize current and future improvements to chart a course to a highly integrated, data-driven digital future for Stonewall Kitchen (combining web and ecommerce, bulk emails, demand generation, and social media).