Arch Angle
Signature Craftsmanship
Signature Craftsmanship
Kevin Curley is a master when it comes to fine upscale woodworking for interiors and custom bars. Founder of Arch Angle, he was looking for a brand that would represent his craftsmanship. This mark stylized two initial "A's" with an arch theme, into a unique and memorable mark. The type was altered slightly to give an individual personal signature.
Secondary type contrasted the structure and foundation of the logo type and adds a welcoming style and grace.
The brand identity was designed in full color as well as black and white for a variety of applications and printing methods.
We also designed a letterhead, estimate document, and on-sight signage. These two documents were designed to be printed directly from his equipment saving cost and storage. The cards were printed 4/4 on a 14 pt card stock with a spot varnish highlighting the logo.
