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    Donut packaging design with the challenge of packaging five donuts. Donuts can be retrieved from the character's mouth by pushing up the bottom o… Read More
    Donut packaging design with the challenge of packaging five donuts. Donuts can be retrieved from the character's mouth by pushing up the bottom of the container. Read Less
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Gonuts!® Donut Packaging Design
The challenge was to design packaging that could contain 5 donuts.  To approach my youthful market segment, I wanted to create donut packaging that would be fast and easy to use (as consumers want a quick treat on the go) and incorporate a fun design element - the character. I decided on a cylindrical form where donuts can be retrieved from the mouth of the character by pushing up the bottom of the container.
The bottom of the packaging also acts as a coaster for your coffee cup.