SOLUTION

First, potential competitor delis were researched to understand what a southern fusion deli was defined by. It was alsoimportant to understand the idea of kinship.The color scheme for the site as well as the logo was chosento be reflective of the food. In the logo, red as meat, goldenyellow for breads and pasta, a fresh green for vegetables andblack to represent spices and/or miscellaneous ingredients.The logo was designed to serve as a symbol for the mulitpleaspects of the company and the idea of coming together.