In the exciting world of fashion, there are debuts of bright young things and then there are celebrations of legends. Doublespace is honored to have been tapped by the renowned de Young museum in San Francisco to spearhead the marketing campaign for this spring fashion season’s must-see event: the Oscar de la Renta Retrospective.
Mr. de la Renta’s elegant fashion aesthetic served as Doublespace’s inspiration. Doublespace conceptualized and created a robust campaign integrating regional and national print, digital, newspaper, and out-of-home media to promote the exhibition celebrating the influential work of this seminal designer. Doublespace seamlessly translated the look and feel of the advertising to the Oscar de la Renta microsite housed on the de Young website. The microsite cleverly takes viewers on an exploration of the designer’s life through the decades. Using embedded videos, stunning photography, and personal anecdotes from close friends like André Leon Talley and Hillary Clinton, Doublespace details the life of one of fashion’s most esteemed icons.