Ben Pritchard's profile

KesselsKramer and D&AD North - Rain in the UK

Rain in the UK
KesselsKramer and D&AD North Brief
“It always rains in your country. Make a poster for visitors tothe UK explaining why so much rain is attractive.Don’t be sarcastic. After all, rain can be romantic,useful or beautiful.”  
Eric Kessels


Here is my solution to the brief set by Mr Kessels above. The traditonal form of a raindrop fits nicely with the shape of the heart which formed the branding for my poster. Although i have displayed my rainbow as solid seperations of colour when researching i found that it is a perfect gradient from one to the next and when taken in black and white you will see the perfect gradient of light to dark, unlike the banding you can get in photoshop. Nature does it better.

KesselsKramer and D&AD North - Rain in the UK
Published:

KesselsKramer and D&AD North - Rain in the UK

Solution to the poster brief set by Eric Kessels of KesselsKramer to promote rain in the UK.

Published:

Creative Fields