"Grow up Stronger" is an integrated brand campaign for Children's Nation Hospital in DC, launched in 2016 and still going today. By avoiding being too cute or too gut-wrenching, “Grow Up Stronger” gave us a lens to show we can help kids become both physically and emotionally strong. It gave parents the confidence that no matter what happens, “we got this.” Because in the end, we all want the same thing: to see our kids grow up to be their happiest, healthiest, most awesome selves. This campaign ran across the Washington, DC region. TV, print, radio and social built awareness and engagement while digital and SEM drove inquiries to landing pages for specific service lines, including Cardiology, Neurology and Oncology. According to the latest tracking study, we’ve achieved a 39% increase in Brand Conviction since launch.
"Grow Up Stronger" Case Study
"Legacy" TV :30
"Blasting" TV :30
"Rebuilding" TV :30
