Rack Performance needed another logo for a sub-brand called Rack PE. This logo needed to be distinctive, yet tied conceptually to the original brand logo. It also needed to target a younger, less masculine audience (PE teachers and students). With this in mind, I came up with a girl jumping rope, and the motion of the jump rope creating the clock tick marks also found on the Rack Performance logo. The girl is polygonal to fit with digital design trends with which the company is trying to stay in line.