The purpose of this assignment was to develop a new event held in New Zealand, which will also be promoted to a global market. We were to create a visual identity for this new event to suit the audience and context, create a brand guidelines outlining how the logo should be used and finally create a system for the application of the identity and apply it to numerous project outcomes.

 

New Zealand is extremely famous for it’s scenery. I wanted to create an event that shows the beauty of New Zealand, because I wanted to make sure there was a proper reason why the event needed to be held in our country rather than putting it somewhere else. Therefore I chose to create a hiking competition, as this was a perfect way for participants to experience and admire New Zealand’s landscape. I wanted my event to inspire more people, both local and international, to walk in natural areas for health, well-being and appreciation for the New Zealand environment. I want it to provide people with the confidence and motivation to go and continue hiking, and make them aware of new places to visit in New Zealand.