Bill Gates Annual Letter 2012
Bill & Melinda Gates Foundation
Bill & Melinda Gates Foundation
Bill Gates and the Gates Foundation wanted a compelling web experience for the release of the 2012 Annual Letter that incorporated the look and feel of the well-designed print version with the best practices for user experience and social sharing online. Our team took visual cues from the print letter and fashioned an elegant and sophisticated online experience spanning a wide interactive portfolio for the 2012 Annual Letter, driving downloads and read completions of the Annual Letter.
Examining editorial content style: Drop caps and page breaks
Examining editorial content style: Pull quotes and generous space between visual elements
The introductory page in action, with shareable quotes and page break navigation visible
Supporting multiple languages and social interactivity across cultures
Building repeatable components that scale on robust platforms
Email marketing to a global audience
Sharing a message across social channels: Facebook, Flickr, Twitter, and more
