Chong Yang's profile

Hummingbird Brand

Project Objective
Hummingbird is a small, beautiful, fast, and colorful bird. Hummingbird are very easy attract to garden. They primarily eat flower nectar, pollen, and insects. They are mostly found in the Western Hemisphere, from Southeastern Alaska to South Chile. But many of the hummingbirds live in tropic too. There are more then 300 species of hummingbirds.
 
 
Research
Colorful
Small
Birds
Flowers & insects
Nectar & pollen
Fast
Beautiful
 
 
Concept and Solution
My concept is to create a hummingbird logo first. What I going for in the logo is to be simple and clean. The logo is a green color hummingbird and beside is the word hummingbird. My project is more related to nature because hummingbird is about flower, nectar, and insects. My brands that I going to do a brochure, a hummingbird mailing nectar instruction card and a map of hummingbird breeding in North America. All of my brands were created in illustrator. 
 
 
Brand Message
Small, Beautiful & Colorful
 
 
Target Market
Age 10 up
Middle class
Like birds
Nature & garden lover
Hummingbird fan
Hummingbird Brand
Published:

Hummingbird Brand

This brand project is hummingbird. There is a brochure about hummingbird including where they live, what they eat and fun facts about hummingbird Read More

Published:

Creative Fields