2016 Adobe ADAA 國際設計獎__Honorable Mention 佳作
裸市0.9是一家概念式的模擬超市，我們融合無包裝裸賣、醜蔬菜、取適量、吃當季、用在地等概念。在視覺上利用醜蔬菜的特殊形體，結合手寫字和隨意筆觸搭配字句，讓醜蔬菜不再只是醜，也是獨特有個性又營養的主角。
裸市0.9是一家概念式的模擬超市，我們融合無包裝裸賣、醜蔬菜、取適量、吃當季、用在地等概念。在視覺上利用醜蔬菜的特殊形體，結合手寫字和隨意筆觸搭配字句，讓醜蔬菜不再只是醜，也是獨特有個性又營養的主角。
why don’t you buy Odd-shaped vegetables ?
Customers won’t buy these Odd-shaped vegetables because they think they are not eatable or not easy to cook, but also cause amount of waste.
The saying ”Don’t judge a book by it’s cover” just like nutrition of Odd-shaped vegetables are same as general vegetables.
In this concept we'll combine non-packaged and odd-shaped vegetables to inspire consumers to purchase Taiwan’s odd-shaped vegetables.
In this concept we'll combine non-packaged and odd-shaped vegetables to inspire consumers to purchase Taiwan’s odd-shaped vegetables.
裸市0.9強調用在地安心蔬菜，每個蔬菜櫃上皆有蔬菜插卡資訊供顧客參考，如果想知道更多詳細資料，可以掃描上方QR code出現的蔬菜身分證來了解。
If you want to learn more about the production details of certain vegetables, you can scan the QR code on the cards and acquire further production information.
我們透過好食節季曆和吃當季食譜來讓顧客能了解當季盛產、挑選最新鮮當季的蔬菜，食譜中的簡單料理也能增加顧客願意購買醜蔬菜的意願。
we convey information about seasonal vegetables to consumers by season calendar. Through seasonal recipes, we use the vegetables rich in the season to make delicious dishes so that we can reach the idea of consuming seasonal vegetables into our lives.
we convey information about seasonal vegetables to consumers by season calendar. Through seasonal recipes, we use the vegetables rich in the season to make delicious dishes so that we can reach the idea of consuming seasonal vegetables into our lives.
葉菜類的份數是不易被估算的，容易吃不完、保存不當而造成食材過剩的問題，透過可知份數的捆帶除了固定葉菜類外，更幫助估算份數，吃多少買多少，環保材質也可重複使用。
It is usually hard to get the right portion of leafy vegetables. For this reason, we use a special strap to help customers decide how much they want to buy. In the visual design, there are three different colors that show the approximate portion. The straps are made of degradable plastic and you can reuse them.
而在裸市0.9，為了保護環境，我們不提供任何塑膠袋，期望透過顧客合作的方式，重複利用顧客家中的塑膠袋或是購物袋來裝取購買好的蔬菜。
Curious Crops is an Eco -friendly supermarket. Since we don't provide plastic bags, we welcome customers to bring reusable bags or buy our shopping bags.
視覺設計上，我們結合了隨性的手寫字來表現醜蔬菜的獨特形體，並賦予醜蔬菜們可愛的個性：醜又怎樣？有特色有營養，也能成為主角。
In visual design, We added some hand-written characters to the uniquely shaped vegetables to give them an interesting characteristic. We hope through this idea can attract customers to buy or to eat these odd-shaped vegetables. Don’t waste, save earth!
