Ministry of Sound: Symbols Motion Graphics
Another part of my MoS: Symbols campaign. This abstract animation is designed to be playing on screens in the club. The Symbols campaign is designed to evoke feelings of another world, a place where you go to leave your world behind, this place is the Ministry of Sound club. The motion graphics (like my Symbols screenprints) are designed mainly to raise questions and awareness around the campaign. The more informative posters and flyers with the DJ's and dates etc. will run alongside the more abstract elements to create a fully integrated campaign that runs from the street to the club.