In a 2 person creative team, we designed a social media campaign for the nonprofit, Save Our Shores, to bring awareness about Marine Protected Areas (MPAs) to locals and beachgoers.
We started by educating them on a single MPA, Asilomar, and developed the campaign #PreserveMPAs to promote the beauty of the marine protected area they are using.
This campaign won a bronze ADDY from the 2015 ADDY Silicon Valley Awards Ceremony for Social Media. Award was given by the American Advertising Federation (AAF) – Silicon Valley (District 14).