FeatherLess photography is an aerial-photography service provider. The visual ID was aimed at keeping abstract and minimal to stand-out from the crowd. Instead of using vectorized versions of the drone which is widely used, the drone blades in motion have been highlighted in an aesthetically pleasing way.
The idea is to create a memorable photo-browsing experience that stood out from the photo grids used everywhere. Where else to go other than our age old physical photo browsing experience! The intentionally imperfect photo stack speaks volumes teasing the user of what is underneath the current picture.