Outopos is MA diploma made by Anna Holik and Katja Widelska at the Fine Arts Academy in Gdańsk. The topic of project is focused on defining the nation. The project included making clothes, photo session, packaging and brand identity, catalogue with lookbook, font for brand logo and zine collection with inspirations.
T H E I D E A
Nation is a kind of community which unites people. Inspired by the structure of living organisms we have created an utopian vision. Deliberately, we identify the nation neither with any existing organization nor with politics. According to the definition of utopia, our nation is a no-place, a place that does not exist. Graphic design related to our nation is based on a Golden Ratio rule. Layouts and dimensions of individual elements have been designed in accordance with the number of Φ ~ 1.6. In the whole brand identity, transparency and silver dominates. Transparency applies to the purity of the idea, while silver (gleamy and universal, associated with something unreal) relates to the Plato’s theory of Forms. Plato presumed thet abstract ideas and forms build up fundamental, absolute reality. We decided to create collection of clothes that mirror the silhouette of the utopian citizens. Minimalist in style and color, often raw, left without finishing and alluding the tissues and muscles. Photoshoots are kept in a surreal atmosphere.
Frames are often focused on elements such as hands and feet, referring to the duality of Plato’s theory.
