DESIGN INQUIRY
Analyze UBER's existing workflow and identify one new area of opportunity. Think about the customer's journey and look for gaps or disjointed experiences in that journey. Try to find a new use case and flesh out a new feature that you think would be great for UBER to develop.
Analyze UBER's existing workflow and identify one new area of opportunity. Think about the customer's journey and look for gaps or disjointed experiences in that journey. Try to find a new use case and flesh out a new feature that you think would be great for UBER to develop.
To interact with a high-resolution image of UBER's workflow, click here: http://mur.al/m2EXd338
OPPORTUNITY
Step 7: User is waiting for the car to arrive. Why is this an opportunity? Because wait times and fares are inconsistent even as the journey itself remains the same.
USER RESEARCH
Click here to view the consumer trend canvas - http://mur.al/vaxrJG98
- Users who use ridesharing apps tend to have a fixed set of destinations - i.e. work, home, gym etc.
- Saving time and convenience are the major reasons why people use ridesharing apps
ANNOTATED WIREFRAMES
I used the wireframes I produced for the original UBER workflow to make some preliminary sketches of how this feature could be incorporated.
