PROBLEM

In Turkey's rural areas, parents usually don't send their daughters to school. 

BBOG (capital letters of the sentence: father send me to school) foundation is fighting against this tradition. 

This film was part of a donation campaign.

SCENARIO

A group of woman goes back to their homes after a long day of hard work in the fields. We see them getting out of the bus one by one at each stop. In the last, we see the back of the bus and the old "SCHOOL BUS" sign reveals itself as the voice over says: "They missed this bus years ago. Don't let today's girls miss it too. Donate."