While at Barnbrook, the studio was approached by Brandalism to contribute to their newest campaign that would be launched during UN’s Climate Change conference COP21 in December 2015 in Paris. The brief was to design a series of posters criticizing big corporations’ environmental policies. Along with Barnbrook, many artists and designers contributed artworks to the campaign. The posters were illegally inserted on bus stops in Paris over night during the conference, and received massive social media attention.
We were paired up with photographer Immo Klink to use his photography in our designs. I decided to create an ad campaign for the product Climate Change. My idea was inspired by Immo’s 1930’s film noir aesthetic in his photography. I created a vintage visual language with a dark twist and brutally sarcastic, hilariously ignorant copy, which was often used in the cigarette ads of the time. In each poster, I promote Climate Change through the words of the evil persona in the photo. Each character denies the significance of climate change through an idiosyncratic argument.