It was a powerful internal project for BBDO runners all over the world. The initiative of BBDO Moscow runners club was to start an international competition among BBDO worldwide offices. My input was not only as an art-direction of all necessary visual materials (web site, winner's cup, souveniers, stickers, posters etc): my digital experience was extremly useful for providing a technical basis for this project to come to real. We used Nike+ platform as a mathematical part of the competition in order to determin the winners.
Sivler Braclet is an award for the 1st place in competition.
A set of additional souvenier items was created for participants.