Nigeria's number 1 family soap brand Premier has gone through mainy design updates in its time but has never settled on anything lasting. Their brief to us was to redesign the range to have a strong future proof design that can one day grow to be iconic.

It's easy to follow current trends in design and end up with something pretty instead of functional. We developed this structure and droplet shape to become the core of the design. The addition of scent variants within the structure strengthens the bold blue, building equity that will last.

Studio: Blue Marlin   |   Date: February 2016   |   Role: Senior Designer
Premier Soap
129
1.8k
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Published:

Premier Soap

Brief: People shop by recognition and buy with their trust. With this in mind we would like to develop our range of soaps to clearly show simplic Read More
129
1.8k
5
Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives