The Big Bad Wolf Booksale first began in 2009 at Dataran Hamodal as a warehouse sale by remainder bookstore BookXcess, dealing in a wide variety of titles and helping thousands of Malaysians discover the joys of reading. The theme for the year was Malaysia in the 1960/70s – to throwback to simpler times and a period of when Malaysia was in her golden years. Saltycustoms produced designs for both the crew as well as the merchandise.