"The Canyons"
Promotional Movie Poster
Promotional Movie Poster
I was asked to help create a promotional poster for the new upcoming film "The Canyons," which is written by Bret Easton Ellis (author of "American Psycho," "Less Than Zero") and directed by Paul Schrader (writer of "Taxi Driver, "Raging Bull" director of "American Gigolo").
The concept was to explore the idea of the movie theater experience being a dying species; so promoting "The Canyons" as a movie of a different era (or look like it was, at least) was the goal. The story is modern day.
I went for a "poster within a poster" look and feel. Finding "The Canyons" poster on display on some urban wall in the mix of many other torn posters and fliers was the image in my head, and having "The Canyons" poster look like an old 70s minimal stylized poster (derived from Woody Allen's "Manhattan" poster and other similar ones from that time) was another goal.
Keep up to date with "The Canyons" at http://www.facebook.com/TheCanyonsFilm
The concept was to explore the idea of the movie theater experience being a dying species; so promoting "The Canyons" as a movie of a different era (or look like it was, at least) was the goal. The story is modern day.
I went for a "poster within a poster" look and feel. Finding "The Canyons" poster on display on some urban wall in the mix of many other torn posters and fliers was the image in my head, and having "The Canyons" poster look like an old 70s minimal stylized poster (derived from Woody Allen's "Manhattan" poster and other similar ones from that time) was another goal.
Keep up to date with "The Canyons" at http://www.facebook.com/TheCanyonsFilm
The various sightings of The Canyons promotional poster found below...
Months before the official premiere of The Canyons, the filmmakers released a handful of teaser trailers that presented the movie in a different era: Grindhouse 70s, 1930s Hollywood, 1950s Hollywood. When these trailers surfaced the Internet, the poster made an appearance on the homepage of IMDb.com.
The New York Times wrote a lengthy article about the movie; the writer of the article spent time on the set of the movie and then wrote about all that he saw. The content of the article was more about the antics of Lindsay Lohan and what gossip-material happened while filming. After the article was published, TMZ had no problem dovetailing the drama that came out of it. On the TMZ site, my poster was used as a "backdrop."
Various entertainment news and media sites discussed The Canyons in various capacities. Clevver News used the poster to introduce the latest buzz on what was happening with Lindsay Lohan.
