Creminelli was born out of a passion for sharing products of uncommon quality — with a sense of responsibility to people, animals and craft. In other words, to elevate life through food. Our task was to bring this passion to life. To mirror the attention to detail found in the food. To reflect centuries of tradition while being decidedly modern. And, most importantly, to democratize charcuterie. Make it accessible, fun and top of mind for any occasion.
After all, everyone knows charcuterie pairs well with wine and cheese. But it goes just as well with beer and a game of frisbee. So we wanted to make it clear that everyone is welcome to come as they are and enjoy Creminelli in their own way.
The exact design recipe: a little tradition, a lot of modern. A lot of red, a little blue. A variety of patterns and typography and photographs that work on their own, but work even better when mixed, matched and paired — reflecting life as it is actually lived.