Objective: Create a shoe concept for women aged 25-35 that is comfortable, attractive, and durable. 
 
Concept: KEEN is known for their long lasting, multi-terrain shoes that are great in almost any environment, including places like construction sites, rivers, and trails. The problem they were having was designing shoes that appealed to a younger audience. My shoe concept takes inspiration from a few of my favorite companies, such as Dr Martens and Clark's, along with my own ideas and KEEN's now famous toe guard design.