To promote Lynx Bodyspray, we launched an airline - The result was the brands most successful product launch ever, creating international conversation around the brand. The 'Lynx Jet' variant was created as part of our idea, and was made a permanent variant in the Lynx range. 

Grand Prix:  Cannes Lions Integrated Media 2006
Media Agency of the Year:  Cannes Lions 2006 
Gold Lion: Cannes Lions Direct 2006
Gold Lion: Cannes Lions Direct 2006 
Gold Lion: Cannes Lions Promo and Activation 2006 
Gold Lion: Cannes Lions Promo and Activation 2006