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    In this marketing strategy a new spelling of the brand name was suggested (as ISIS is known in the western culture to represent a terrorist group… Read More
    In this marketing strategy a new spelling of the brand name was suggested (as ISIS is known in the western culture to represent a terrorist group), thereof my aim was to create an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Read Less
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