A Student Ad Project
The challenge: A lot of students enjoy a nice cup of warm coffee when their day starts. However, those who consume coffee in paper cups often find that their beverage goes cold very quickly and they are forced to kiss their morning delight goodbye. The challenge is to show how Contigo travel mugs can solve this problem in a comically dramatized way.
Target audience: College students
Solution: With Contigo’s autoseal travel mug, warm beverages are insulated so they remain warm for a significantly long time. This means for the consumers, their morning lasts a whole lot longer.
