light bulb characters promoting
energy saving company
i was invited to illustrate some characters starring in a TVC about Energa. Energa is a alternative energy saving
company that provides cheeper electricity.
All characters have names like for example (in free translation): Mr. Bulb, Ms. Bright... and also a different occupation and lifestyle
Concept and basic character description provided by ad agency FRANK Athens.
Creative director: Panagiotis Mouzakitis
Art director: Mirsini Moka