In preparation for the 2016 Career Indaba we had to create an experience that would captivate the most demanding of customer: high school goers. With a tight budget we had to be box smart in thinking of way that would be effective for the 5000 school goers that would be passing by.
Knowing how predictable the exhibition landscape is especially what we had seen from previous years, we chose a color palette that would stand out. Black banners would emphasise the metaphor of our current educational problem and highlight the purpose of Tshedza app in the current market. Tshedza app was the highlight of the event and we had more downloads than our previous activations.