Light
"Light" is a project for The Idea Competition- Inspired- Romania. This competition had in 2010 four official Smart cars. Four artists and designers had to create the visual identity for each auto. My project was named "Light", because if you mix the words "inspired", "smart" and "idea" you get one shiny light bulb. The stickers on the car were retro-reflecting light signals.
So, when you get the inspiration (light), you have an idea (retro reflecting light signals) the light bulb shines, and this is the moment when you have a smart solution.
