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    About

    A new identity for a traditional Pâtisserie.
    Published:
Papagiorgis Pâtisserie
Identity
Papagiorgis, is a landmark business for Corfu Town, since it's been operating in the same central spot since 1924.

After the business passed to the newer generation, the shop has been brought back to its roots, and it was refurbished and a new identity was commisioned. The logo and identity was redesigned in a way to reflect the history of the business. The logo was designed, based on the original sign of the shop, that can be still found on the front of the building.

After that, a series of items were designed and created. Business cards, cake boxes, aprons, tabs, signs, packaging, tin foil and wrapping paper, ice cream cups and  cones and a new website is underway.
 
The ice cream cart, was designed before the new identity, and it features the old logo.