Royal Capital
With a new visual identity in place, Sjöö Sandström was all set to initiate the greatest launch in the company's history. The ambition was to take the brand to a whole new level of exclusivity, to the same international heights once occupied by legendary Swedish watchmaker Viktor Kullberg. And the tool for this process was Royal Capital – the finest timepiece ever designed and built in Sweden.
Featuring an 18K pink gold case as well as a double-domed sapphire crystal glass, Royal Capital demanded an equally striking launch campaign. Always starting out from the product itself, we soon came up with the idea of "Swedish tradition meets Swiss perfection" (Vaucher movement), a combination we wanted to reflect in our communication.
Launching event
Apart from a campaign site, ads and product manual, the launch also included an epic event at the famous Artipelag in the Stockholm Archipelago. A place that perfectly manifests Swedish luxury as well as our positioning of the Sjöö Sandström brand: low key yet dazzling, and always sophistically one with nature. Of course the launch was a huge success (yes it did include jetfighters).
