Swedish brand Sjöö Sandström is one of few independent watch manufacturers in the world. Starting out in Stockholm in 1986, the brand's unique mix of craftsmanship and high-tech innovation has resulted in several distinguished awards. Experiencing an even flow of success, the company in 2013 realized that the time had come to take the brand to the next level in the realm of high-end timepieces. The brand wanted to take a big step upward. And we were hired to create the platform for this ascent.
What's unique about Sjöö Sandström? Performing a thorough analysis of the brand as well as its competition and target group, we came up with he following: Handcrafted elegance and state-of-the-art technology. Small-scale production that merges the analogue and electronic into one. But most of all, a Swedish luxury that is not measured in abundance but rather in freedom, sensuality and experiences in nature.
Based on these timeless qualities, we gave Sjöö Sandström a new visual identity designed to mirror the brand's aspirations. A singular personality that stands out from the exclusive crowd.