Purpose:
To create a piece of advertisement in order to showcase my ability to create ads for products to possible employers.
Goal:
To create an advertisement piece for Frebreze's shimmer spray depicting the aroma of the spray in a visual manner , and to sell the product to the target audience while catching them attention visually.
Design Solution and Approach:
In order to depict the aroma of the product, I came up with the idea of surrounding the product in a storm of petals using the same colors and similar typeface as in the spray's bottle. I wanted to represent visually the striking scent of the product and how I felt every time I used the product in my own room.
Using Adobe Photoshop I started by first replicating the petals in the bottle and then placing them around the bottle in an asymetrical fashion. Afterwards, I placed masked images of flowers in the background and used art brushes to reveal them in a way that gave the impresion of flowers bursting around the bottle.At the end, I finished the piece with some lighting effects and color adjustments so that the composition looked cohesive.
Challenges:
It was challenging to come up with a way to represent a scent in a visual manner. It took a lot of thinnking and brainstorming to get to the final piece. The question I asked myself which really sent me the right direction was: where does this smell takes me? I answered: somewhere with lots of petals.
