Competitve Anaylsis
SWAT Analysis for Jeep Grand Cherokee
Upon doing the SWAT analysis for Jeep Grand Cherokee I was disappointed in the customer service areas relating to their service mechanics. The price range for a Jeep Grand Cherokee starts around $29,995. They can get to around 40,000 or more depending on any extras you would like. I found many complaints of what I would consider a “lemon” where they took their new Grand Cherokee to a dealer for fixing (under warranty) and left their vehicle in the hands of idiots (basically) that found nothing wrong or computers needed upgrades to be given back still with the same problems. Being given the run around till of course the warranty was out. I know this is a typical situation from buying a new car.
In my opinion I think this is an opportunity where any vehicle manufacturer could become radically different. They could fix this problem in two ways. Re-educating their mechanics and making them comply to certain underlining standards or last case scenario replace vehicles that can’t be fixed within the warranty time. “Every customer interaction must be viewed as an opportunity. A memorable experience generates positive buzz and is sharable, a bad experience becomes a lost opportunity that can sabotage a brand.” (Wheeler, 2013)
This image just makes you want to take that road straight up onto that huge dune and not stop. Like it’s asking for you to come play. How irresistible is this scene. This scene is typical to Jeep. Simple learning is learning how to do the same thing better. Generative learning is learning how to do new things. Most of all, it requires an organization to do something different, value something more than it has in the past, acquire skills it doesn’t have. (Zag, 2007)
This entire scene is screaming Jeep driver. Independent, and on top of the world. Using the same values of Jeep but “re-organizing the company around the new brand collaboration. Building a new culture thriving on radical differentiation. (Zag, 2007)
Enjoying nature at it’s best. Roughing it even for a while requires a vehicle that can tackle rough terrain if necessary to get you there.
References:
Wheeler, A. (2013). Designing brand identity: An essential guide for the whole branding team. The Ideals pg 28-49 Hoboken, NJ: John Wiley.
Neumeier, M. (2007). Zag: The number-one strategy of high-performance brands: A whiteboard overview. Berkeley, CA: AIGA.
Jeep has never changed it's logo. I took out the spaces between the letters. A representation of Jeeps commitment to better collaboration for their customers (closer letters/ closer communication). Then I remember their used to be a chief on some jeeps. I couldn't find any images of an old one but bringing it back is an idea.
References:
Wheeler, A. (2013). Designing brand identity: An essential guide for the whole branding team. The Ideals pg 28-49 Hoboken, NJ: John Wiley.
Neumeier, M. (2007). Zag: The number-one strategy of high-performance brands: A whiteboard overview. Berkeley, CA: AIGA.
Free Image on Pixabay - Path, Wilderness, Dune, Mountains. (n.d.). Retrieved March 24, 2016, from https://pixabay.com/en/path-wilderness-dune-mountains-1101435/
Free Image on Pixabay - Yosemite Valley, Rugged Cliff. (n.d.). Retrieved March 24, 2016, from https://pixabay.com/en/yosemite-valley-rugged-cliff-1031575/
