PINK is a loungewear clothing line that is an extension of the well-known lingerie store Victoria’s Secret. When the brand first came out it was very different because comfortable clothes were not typically worn in public and in my opinion was worn to stand out. I wanted to extend on this idea of people trying to “stand out” and create a catalogue that would be sent to existing customers of the brand. The catalogue would come out quarterly and each issue would have a specific topic focused towards many different people, such as artists, journalists, fashion designers, etc. Each of these issues would be have a few special articles that talk about people who turned their dreams into a reality and found their own way of standing out, giving the reader encouragement to go out and do what ever they need to in order to make their dreams come true.