Aqua - Temukan Indonesiamu
Salam, a hand and body gesture that has a puzzling origin is the idea for our submission to Aqua’s “Temukan Indonesiamu” (Finding Your Indonesian Value) campaign. Being respectful, especially to the elders, has been running in the veins of Indonesian since their school days, we called this act as being Santun (having good manners). The ambigram illustration and type interacts with consumers, since it can also be seen in an upside-down position while drinking.
Click here to see the promotional campaign (in Indonesian language)