De hond kan de was doen
Corporate identity
In 1999 a foundation started with a peculiar name: 'De hond kan de was doen' (the dog will do the laundry).
This organisation guides disabled people to become more independent of other people by training their own dog.
Starting point
Designing a clear symbol to tell the story: it is not the assistance dog who ensures independency, it is the team effort.
Result
Nomination 'Nederlandse Huisstijlprijs' (Best Corporate Identity 2001) – Grafische Cultuurstichting.
