A hypothetical brand that offers a new way to feed aquatic pets. The Lily Pad is a feeding block that can provide food to up to 14 days. Targeted primarily to a younger audience, my goal was to create a fun and exciting packaging design that also offers a secondary use for the older audience as well.
Packaging box including all 3 aquatic pet feeding blocks
Pack includes feeding blocks for 3 different aquatic animals.
Combined into one, the packaging turns into a kit that tests out the PH levels in the water. As the feeder gets dropped into the water, a testing pad opens up into the shape of a lily pad and floats atop of the water. As the lily pad floats, color coded sections change colors to indicate the PH levels.
Art Direction + Branding + Package Design by Thavin Rajanakhan
