When, longtime client, The Little Gym, first approached us about redesigning their website, we practically jumped up and down with excitement. Their old site no longer represented the modern, playful, approachable brand they had become. The challenge as we saw it: How do we position The Little Gym as a trusted resource for families looking for all kinds of information about child development? How do we capture the attention and then continue to engage time-pressured and social media-savvy Millennial parents? How do we convey both the Serious and the Fun? And, how do we empower and differentiate local TLG franchises, while still ensuring a strong and consistent brand presence? The resulting site showcases new photography and video content, in a streamlined and intuitive design framework that aligns with the lifestyle sites that young parents already know and love. The site structure has two states: a primary state, and a localized state for when users have selected a particular local gym.